There are many factors that contribute to the success of your content marketing strategy. In this article, we’re going to focus on one of those factors – effective writing.
In a nutshell, content marketing is really all about the content you put out. Sure, there may be a 20-80 rule which states only 20% of your time should be devoted to making content and the other 80% should be spent promoting that content. But let’s not fool ourselves here.
If you’re promoting a poor-quality piece, your marketing efforts will all have been in vain! To put it simply, content marketing actually refers to ‘quality-content marketing.’
If you truly want your content marketing efforts to succeed, then you need to know how to write effectively and communicate directly with your audience.
Writing content is so much more than just typing a bunch of words, sentences, and paragraphs on a word processor…
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